James O'Brien

James O'Brien

Writer, Reporter, Researcher

James O'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work "sponsored content done right".

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The Content Strategist

Cable and Content: Bravo Digital Media Escapes the Box

For Bravo, a successful content strategy means not only thinking about content, it also means re-thinking the platform....

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The Content Strategist

Can Content Help Us Find Love? An Evening with HowAboutWe

This week’s Content Conversations Meetup focused on what we write about when we we write about love....

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The Content Strategist

Copyblogger’s Simone on How to Save Your Soul in Marketing [INTERVIEW]

She explains how “great content solves real problems and becomes a trusted resource.”...

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The Content Strategist

Has the Travel Industry Missed the Brand Publishing Boat?

Travel and leisure should be the stuff of content marketers’ dreams ... when it comes to telling stories that drive business, travel practically does the job for you, right?

Not so fast.

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The Content Strategist

Milwaukee Police and the New Face of Law-Enforcement Media

Police departments are changing how they communicate with, and respond to, the communities they serve and the news media that...

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The Content Strategist

Procter & Gamble Goes to the Source of Olympic Champions: Moms [VIDEO]

During the 2012 Olympic Games, Procter & Gamble is promoting its brand by turning its cameras to the champions’ moms....

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The Content Strategist

Six Eco-Conscious Publishers

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The Content Strategist

What Are Content Farms Paying Writers In 2011?

Here’s a post that breaks out some pay rates for well known online markets, and also some of the dynamics...