James O'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work "sponsored content done right".
Even small-business work trips rack up points on a company's carbon footprint. Every flight, every train, every rented car counts.
Many consumers, especially millennials, expect businesses to not only provide high-quality goods and services, but for those business owners to also do good and care for the quality of the communities in which they work.
For small-business owners in the U.S., April brings with it a certain degree of extra anxiety and stress. The shifting tax landscape — from deductions to ever-changing rules — is seldom at rest and the chances to miss opportunities are many. Zogby Analytics recently polled 400 U.S.-based accountants and found the [...]
When we talk about sales we often start the conversation in some fairly familiar ways — we discuss lead generation, we move along to mid-funnel cultivation, and all this usually ends up as a discussion about sales conversion strategies and success rates.
What about response time, however?
At some point, you might want to sell the business you've grown and nurtured. Before you take the big step, ask yourself these 5 questions....
Here's something many small-business experts already understand: If your small business is growing, your website has to grow along with it.
Letting one trail behind the other is tantamount to leaving money on the table. Yet many small-business owners don't understand the importance of their online initiative.
Recently, we came out with our omnibus...
Real estate has traditionally been a game won or lost based on old-fashioned networking and shoe-leather style hard work — deeply dependent on timing, detecting trends and more than a little bit of luck.
It may not be that way for much longer, however. Big data is changing the way real-estate professionals, buyers, sellers — and even banks — think about transactions involving property.
Edward Levine has seen firsthand the danger that he says exists along a stretch of Route 140 in Shrewsbury.
With a longstanding legacy of success at online marketing to live up to, travel is working with new technology and newly changing paradigms in the form of programmatic media buying.
Last week we launched our latest Skift Trends Report “Evolving Strategies in Travel Ad Tech …...
... we heard a lot from politicians about closed monuments and parks, and about the outrage prompted when those resources weren’t available. But what really happened on the ground? What about the business owners that felt the shutdown’s impact?