James O'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work "sponsored content done right".
For artists and creative professionals, keeping your home on the web fresh, dynamic, and engaging often takes a backseat to the work and craft of the art at hand.
When it comes to negative feedback online, small businesses don't have to experience a Robin-Thicke level Twitter debacle to grasp the power of the socialmedia critic. Even a single negative comment can be a big deal.
And while most SMBs never have to worry about mass disapproval, they will inevitably encounter a dissatisfied customer or two. And that's a customer to be taken seriously. The trick to dealing with online comments? It comes down to supplying the right response, at the right time, in the right way.
Here's the problem, when you're an up-and-coming seller of uniquely restored classic and mid-century furniture: you have this incredible inventory but it's incredibly difficult to ship. Still, you still want your web-savvy clientele to shop your wares online and be able to buy from you.
If you follow the evolving arc of web-design ideas, you'll likely have already heard of conversion-boosting overhauls that include more calls to action, pre-rollout testing, and mobile optimization for tablet and smartphone users.
But does all of this really lead to increased revenue for the businesses that rebuild their sites?
The United States has come to a critical point regarding how the Internet works, as the Federal Communications Commission has opened a public-comment period surrounding the very nature of the way users access and experience the web.