James O'Brien

James O'Brien

Writer, Reporter, Researcher

James O'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work "sponsored content done right".

  • 296
    stories
  • 180K
    words
296
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19
publications
James O'Brien's stories for
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skift.com

5 Trends In Data-Driven Advertising That Affect Travel Booking

Recently, we came out with our omnibus...

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skift.com

Ad Tech Is Changing Everything Marketers Know About Travel Booking

With a longstanding legacy of success at online marketing to live up to, travel is working with new technology and newly changing paradigms in the form of programmatic media buying.

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skift.com

Ad Tech Is Driving One-to-One Marketing in Travel Booking

Last week we launched our latest Skift Trends Report “Evolving Strategies in Travel Ad Tech …...

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skift.com

A New Model to Look at Mobile-First Consumers: The Rise of Silent Travelers

Earlier this week, we released our new seminal report,...

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skift.com

How Hotels Became Hip to Online Reputation Management

Recently, we came out with a new report, The Next Phase of Online Reputation Management …...

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skift.com

How Smart Hotels Are Trying to Understand the New Silent Traveler

Last week, we released our new report, “The Rise of the Silent Traveler: Reaching Out …...

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skift.com

New Skift Trends Report: The Next Phase of Online Reputation Management for Travel Brands – Skift

As media buying and delivery technology expands in every industry, travel marketers are competing to identify, reach, and convert consumers in an increasingly complex display-ad environment. Their strategies to do so are evolving, as technology provides newly dynamic and newly granular tools across a spectrum of devices and platforms.

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skift.com

The Mobile-First Silent Travelers: Why They Matter

Earlier this week, we released our seminal new report,...

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skift.com

Using Smart Ad Tech to Reach the New Silent Traveler

Earlier this month, we released our new report, “The Rise of the Silent Traveler: Reaching …...