James O'Brien

James O'Brien

Writer, Reporter, Researcher

James O'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work "sponsored content done right".

  • 296
    stories
  • 180K
    words
296
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19
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James O'Brien's stories for
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Open uri20140730 16344 17ej1yr article
Mashable

5 Ways Advanced Analytics Are Changing Real Estate

Real estate has traditionally been a game won or lost based on old-fashioned networking and shoe-leather style hard work — deeply dependent on timing, detecting trends and more than a little bit of luck.

It may not be that way for much longer, however. Big data is changing the way real-estate professionals, buyers, sellers — and even banks — think about transactions involving property.

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Mashable

8 Ways Tech Will Transform Airport Security

What does it take to make air travel as safe as possible without compromising privacy and our rights? Several innovators...

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Mashable

Big Data is Changing the Game for Human-Resource Hirers

There is a human-resources future out there — one in which online resume databases, social media profiles, records of employment, and even scanned business cards and job applications come together to identify the best prospect in a crowd.

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Mashable

Brick-and-Mortar Businesses That Act Like Tech Companies

Whether it's a software company bootstrapping its way from a San Francisco studio or a shoe shop opening its doors somewhere on Main Street — technically speaking, every new business could be called a startup at the beginning.

But certain characteristics of certain startups — in the tech-sector, in particular — are different from shoe stores, bakeries and your typical boutique.

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Mashable

Canon's Marketing Strategy: Capture Moments That Count

Canon knows that in the digital age, you probably already have a camera — and it's in your smartphone. But now, the company that made its name as a legacy camera brand by marketing photography equipment designed to capture magazine-cover quality images is reaching out to its online consumer base with a fresh emphasis on creation.

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Mashable

Connected Cars: How Long Must We Wait?

The advocates of connected cars will tell you that they're close to becoming a reality -- but maybe not before...

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Mashable

Dash Is Like FuelBand for Your Car

Dash is a new app that aims to turn your car, already a rolling data platform, into a safer, more...

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Mashable

High-Speed Rail: What's the Hold-Up?

If you're a rail travel proponent, there's good news and there's bad news when it comes to high-speed trains....

Open uri20140730 16344 ko1uo article
Mashable

How Does a 95-Year-Old Brand Stay Relevant in the Digital Era?

Conrad Hilton would have told you that a life well lived is one that includes a well-worn passport. For the marketing arm of the hotel empire that Hilton began in 1919, that philosophy is now manifest as a two-way conversation — brand and traveler in dialogue online.

"What's so exciting about marketing, for us, now, is that we haven't moved away from that vision," says Nancy Deck, vice president of portfolio and full service brand marketing for Hilton.

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Mashable

How Red Bull Takes Content Marketing to the Extreme

Red Bull is a publishing empire that also happens to sell a beverage.

Yet, no one seems to know exactly how Red Bull does it.

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Mashable

How to Identify a Wannabe Thought Leader - Mashable

Thought leadership is poorly defined and diluted by over-assignment. What does it really mean?

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Mashable

Karma Wants To Make Peer-to-Peer Wi-Fi a Thing

If Karma has its way, when you switch on your tablet or laptop and the wireless Internet access you need is going to be easier to access than ever.

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Mashable

Next Generation P2P: Measuring Growth in the Peer-to-Peer Industry

If anything, peer-to-peer businesses are reaching for the next rung. As Internet usage expands — as it did, acutely, during the past half decade — the ability to connect and, perhaps more importantly, the ways that we connect, have been bridge-building engines for the P2P industry.