James O'Brien

James O'Brien

Writer, Reporter, Researcher

James O'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work "sponsored content done right".

  • 296
  • 180K
stories for
James O'Brien's stories for
Show all
American Express

3 Travel Apps to Reduce Your Carbon Footprint | OPEN Forum

Even small-business work trips rack up points on a company's carbon footprint. Every flight, every train, every rented car counts.
Many consumers, especially millennials, expect businesses to not only provide high-quality goods and services, but for those business owners to also do good and care for the quality of the communities in which they work.

American Express

5 Steps to Explosive Website Growth | OPEN Forum

Here's something many small-business experts already understand: If your small business is growing, your website has to grow along with it.
Letting one trail behind the other is tantamount to leaving money on the table. Yet many small-business owners don't understand the importance of their online initiative.

American Express

How Mobile Marketing Can Boost Your Summer Sales | OPEN Forum

As the temperatures rise, get ready to roll out those deals, those bargains and those shopping incentives: It's time to put your summer marketing plan in place. Because even though shoppers may be on vacation, they're not taking a vacation from spending.

American Express

Online Tools and Offline Strategies for Getting Paid Faster | OPEN Forum

If you run a small business, you likely know the typical payment story all too well. Once your services are rendered and the invoice has been sent, more than a month goes by before you get the money due—and sometimes only after several follow-up emails and phone calls. It's a frustrating scenario for small-business owners who already have too much on their plates.

Beware the working dead how to de zombify your business shuffler 2 obrien open forum embed article
American Express

The Working Dead: How to De-Zombify Your Business

When you walk into the office, does it sometimes feel like you've stumbled upon a post-apocalyptic world full of zombies?
Yes, zombies. Whether it's due to stress, deadlines or just the daily grind, the "working dead" can creep into almost any business. A recent poll and report from AtTask—paired with some useful illustrations—sheds some light on this outbreak, and what we can do to stomp out the offensive creatures before they take down our businesses.

American Express

What Your Employees Can Teach You About Running Your Business Better | OPEN Forum

It should come as no surprise to small-business owners that employees often see things differently than they do, especially when it concerns how the company should be run. Understanding what these differences are, however, is crucial to a healthy business—one that prospers under strong management and continues to thrive and grow with help from loyal employees.