When we talk about sales we often start the conversation in some fairly familiar ways — we discuss lead generation, we move along to mid-funnel cultivation, and all this usually ends up as a discussion about sales conversion strategies and success rates.
It’s not always easy, selling for a living. Meeting weekly goals, keeping valuable clients happy, and fighting for purchase in a market that’s increasingly moving at the speed of data … for sales leaders the danger of watching great reps burn out under all this pressure is an ever-present danger
Successful sales teams know that testing is an integral part of developing new and effective strategies. They A/B test their messaging, their product positioning, and every script before they take it to the client.
Does your team test itself, however?
Solutioning. Share of wallet. Bolt-in. Interfacing. Ever deal with jargon like this in your sales work? It’s all right if the answer is yes. We’ve all heard and used industry-speak in our day to day dealings.
Do you know the price that can come with jargon, however? It’s that, when it comes to clients and prospects, understanding when and how to deploy complicated terms can win or lose the sale.