James O'Brien

James O'Brien

Writer, Reporter, Researcher

James O'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work "sponsored content done right".

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Sales enablement mobile solutions article

5 Key Ways Your Sales Force Should Be Leveraging Digital Mobility

When we talk about sales we often start the conversation in some fairly familiar ways — we discuss lead generation, we move along to mid-funnel cultivation, and all this usually ends up as a discussion about sales conversion strategies and success rates.

What about response time, however?


Engage! 7 Paths to Sales Team Engagement (… and More Conversions)

It’s not always easy, selling for a living. Meeting weekly goals, keeping valuable clients happy, and fighting for purchase in a market that’s increasingly moving at the speed of data … for sales leaders the danger of watching great reps burn out under all this pressure is an ever-present danger

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How to Prepare for a Sales Meeting

Successful sales teams know that testing is an integral part of developing new and effective strategies. They A/B test their messaging, their product positioning, and every script before they take it to the client.
Does your team test itself, however?

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Stop Drowning in Data: 5 Approaches to Better Client and Prospect Info-Management

Big data in sales can help you manage leads, prospects, and increase revenue...

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Who Talks Like That? Sales Jargon Complicates Client Engagement

Solutioning. Share of wallet. Bolt-in. Interfacing. Ever deal with jargon like this in your sales work? It’s all right if the answer is yes. We’ve all heard and used industry-speak in our day to day dealings.

Do you know the price that can come with jargon, however? It’s that, when it comes to clients and prospects, understanding when and how to deploy complicated terms can win or lose the sale.