James O'Brien

James O'Brien

Writer, Reporter, Researcher

James O'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work "sponsored content done right".

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Open uri20140730 21377 1a8jyh0 article
blog.bigcommerce.com

New study shows that online word of mouth creates social buzz and drives sales

What your customers say about your products, online, can make a critical difference to the future of the business that you run. It can drive sales. It can drive buyers away. It’s a powerful force, and one that entrepreneurs must consider.