James O'Brien covers business, technology, social media, marketing, film, food, wine, the profession of writing, and news. The Nieman Journalism Lab has called his work "sponsored content done right".
New study shows that online word of mouth creates social buzz and drives sales
What your customers say about your products, online, can make a critical difference to the future of the business that you run. It can drive sales. It can drive buyers away. It’s a powerful force, and one that entrepreneurs must consider.